This Is Marketing PDF ePub free download by Seth Godin

This Is Marketing by Seth Godin is a book that I think is essential right now for those who are doing marketing. Not because it contains a lot of new knowledge or contains any tips to help you become better, but it is a way of thinking from the author with the desire that marketers can see their customers. more from a psychological perspective, seeing what they want, looking for words that serve them better than seeing them from a demographic perspective: gender, age, location. ..

This Is Marketing: You Can’t Be Seen Until You Learn to See

2018 · 3.55 MB · 22,001 Downloads· English

This book is the knowledge compiled by Seth Godin from many other books such as Crossing the Chasm by Geoffrey Moore, Story-Driven by Bernadette Jiwa, The Innovator’s Hypothesis by Michael Schrage, Permission Marketing by the author, and more. All of this knowledge is summed up and put together into a whole in which all are harmoniously interwoven and are guided together by Seth Godin’s grand vision that is towards customers and wants to serve them best by making a difference with products positioned for the right group of customers.

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